Have you ever sent a text and wondered if it was read? Or shared a picture that appeared blurry on the recipient’s end? While these issues might be minor in personal conversations, they can be significant for businesses seeking to engage customers effectively.
SMS and MMS have helped businesses connect with customers for years and still do but recently RCS messaging adds a new layer to the conversation. RCS messaging can be an evolution for business in mobile communication that offers richer, more interactive experiences directly within the native messaging app.
With features like high-resolution images, videos, carousels, and read receipts, RCS enhances the way businesses connect with their audience.
In this article, we’ll explore what RCS Business Messaging is, how it differs from standard RCS, and why understanding this technology can help you prepare for the future of customer communication.
Table of Contents
What is RCS Business Messaging?
RCS stands for Rich Communication Services. It’s like an upgraded version of regular texting that makes your messages feel more like a chat app. You can see when someone is typing, get read receipts, and send pictures, videos, and even buttons—all without needing a separate app.
While RCS enhance enhances person-to-person (P2P) messaging, RCS Business Messaging make it business-to-consumer (B2C) interactions.
So instead of just sending a plain text, a business can now send a message that includes a logo, product image, quick reply buttons, and even links, all inside the normal text message app.
With RCS Messaging, businesses can:
- Send branded messages that include logos and company names.
- Utilize rich media like images, videos, and carousels to showcase products or services.
- Incorporate interactive elements such as suggested replies and action buttons to streamline customer engagement.
- Receive delivery and read receipts to monitor message performance.
These features enable businesses to create more engaging and efficient communication channels, directly within the customer’s default messaging app.
It’s important to note that while RBM offers advanced functionalities, SMS and MMS continue to be essential for reaching a wider audience, especially considering that RCS support varies across devices and carriers.
3 Ways RCS Business Messaging Improves the Customer Experience
1. 24/7 Real-time Support without Separate Apps
RCS business messaging makes it easier for customers to reach you—right from their regular texting app. There’s no need to download anything new or wait for a browser to load.
With the right setup, you can offer real-time replies or automated support using interactive messaging features. Customers get help instantly, and your team saves time.
It’s a better experience all around: faster answers, less frustration, and stronger customer relationships.
2. Built-In Actions (No More Boring Links)
Instead of sending plain texts with long links, RCS lets you add buttons like “Book Now” or “Track Order” directly inside the chat.
These rich messaging options make it easy for customers to take action without leaving the chat. That means fewer steps, fewer drop-offs, and more completed bookings or sales.
It also looks and feels more professional—especially compared to standard SMS.
3. Visual Messaging That Builds Trust
RCS messaging supports high-quality images, videos, and branding, so your messages don’t just inform—they leave an impression.
When messages load clearly, include your logo, and respond quickly, customers feel more confident in your business. It removes friction and builds trust.
The result? Higher engagement, better satisfaction, and stronger loyalty.
Use Cases for RCS Business Messaging in 2025
RCS is still gaining traction, but some industries are already finding smart ways to use it.
From retail to healthcare, businesses are testing chat-style messaging to improve service, reduce friction, and offer better support—without sending customers to a website or app.
Here’s how RCS business messaging is some smart ways different industries can use this to their advantage:
1. E-commerce: Turn Conversations Into Conversions
E-commerce moves fast and RCS helps you keep up. Instead of just sending order updates, online shops can create chat-driven shopping experiences.
You can showcase a product, let customers choose a size or color, and complete the sale, all inside one message thread. It feels more like a conversation, and less like a sales pitch.
The result? Fewer drop-offs, more completed checkouts, and a smoother customer experience.
2. Healthcare: Make Patient Communication Simple
In healthcare, communication has to be clear, quick, and easy for patients to act on. That’s where RCS business messaging can really make a difference.
Instead of a plain text reminder, you can send a message with simple buttons like “Confirm,” “Cancel,” or “Reschedule.” Patients respond with one tap, no calls, no waiting on hold.
You can also share lab results, health tips, or even directions to your clinic using pictures, videos, or maps. And since RCS shows your verified business name, your patients will know the message is truly from you(Infobip). That builds trust and makes them feel safe.
3. Banking: Safe, smart conversations
In banking, timing and trust matter. When you’re handling sensitive transactions, customers need to feel secure and get support instantly when something goes wrong. RCS makes that easy for you.
Let’s say a customer uses their card. You send a message: “You spent $200. Was this you?” Right in the chat, they can tap “Yes” or “No.” If they tap “No,” your system can act instantly to freeze the card or alert support—no calls, no waiting.
You can also send clear digital statements, promote credit card offers with an “Apply Now” button, help customers find ATMs using maps, or even let them request a loan directly through the conversation.
Because RCS supports verified sender IDs, your customers can trust the messages are really from you—making it easier to build confidence while helping them act faster.
What to Know Before You Start Using RCS Business Messaging
RCS Messaging for Business has a lot of helpful features. But before you start using it, there are a few things you should keep in mind.
Understanding these RCS messaging limitations can help you plan better, avoid surprises, and use the technology in a way that works best for your business today.
1. It’s Still Mainly for Android (For Now)
Right now, RCS business messaging works best on Android devices. If your customers are using iPhones, they might not see things like buttons, images, or read receipts just yet.
But here’s some good news: Apple is expected to support RCS in iOS 18, which means those features are coming to iPhones soon.
That makes now a smart time to start learning and planning. You’ll be ahead of the curve—and ready to deliver a better messaging experience once it rolls out to more people.
2. Not Every Phone Supports It
Some older phones don’t support RCS messaging at all. And even if they do, certain features—like image carousels, typing indicators, or quick replies—might not show up the way you expect.
In those cases, your message could just look like a regular text.
So yes, RCS is powerful. But it’s good to remember that the experience can vary depending on the device your customer is using.
3. You Might Need to Connect It to Your Other Tools
If you’re already using tools like a CRM or chat platform to manage your customer conversations, you’ll probably want to connect RCS messaging to that system. That way, everything stays in one place—whether you’re booking appointments, tracking orders, or answering questions.
Setting things up might take a little time at first, but once it’s done, it makes it much easier to get the most out of what RCS can do.
Ready to Upgrade Your Messaging Strategy?
RCS Business Messaging is opening new doors for how companies talk to customers. It’s richer, smarter, and more personal than plain text and it’s shaping the future of messaging.
But not every business needs to jump in right away. RCS still has a few things to work out. Until RCS is ready for everyone, SMS and MMS are still the most dependable tools—and TruText makes them simple to use.
With TruText, you can send SMS and MMS messages that look great, work fast, and help you stay connected with your audience—no matter what phone they’re using.
👉 Start your 14-day free trial and see how easy it is to keep your messaging simple, smart, and ready for what’s next.
Frequently Asked Questions
Q: Is RCS messaging secure?
A: Yes, RCS uses end-to-end encryption for one-on-one chats, keeping them private. However, group and business messages rely on carrier-level security, which is secure but not fully private.
Q: What happens if my customer's device doesn’t support RCS?
A: If a customer’s phone doesn’t support RCS, the message automatically falls back to SMS or MMS so it still gets delivered, even without the advanced features.
Q: Do I need internet or mobile data for RCS messaging?
A: Yes, RCS uses mobile data or Wi-Fi to send rich content. If there’s no internet, it automatically switches to SMS so your message still goes through.
Q: How can a business start using RCS?
A: To start, sign up with an RCS provider. You’ll get the tools to send branded messages, carousels, and quick replies right inside your customer’s messaging app.
Q: Does TruText Support RCS Business Messaging?
A: Not at the moment. TruText currently supports SMS and MMS, which work on all phones. We're keeping an eye on RCS as it grows, but for now, we focus on the most reliable ways to reach your customers.
