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Did you know that 80% of sales require at least five follow-ups before closing a deal? Yet, many sales reps give up after the first attempt. If you’re not following up, you’re leaving money on the table.
Text messaging has a 98% open rate, making it one of the most effective ways to follow up with leads. A well-crafted sales follow-up text can increase response rates, build trust, and close more deals.
In this guide, we’ll cover:
- Why follow-up texts are crucial for sales success
- Best practices for crafting effective follow-up messages
- 20 ready-to-use sales follow-up text templates
- How TruText can help automate your follow-ups
Let’s dive in!
Why Follow-Up Texts Matter in Sales
Many leads don’t respond immediately—not because they’re not interested, but because they’re busy. Following up keeps your product or service top-of-mind.
Key Benefits of Follow-Up Texts
- Higher response rates – SMS messages have a 45% response rate, compared to just 6% for emails.
- Faster conversions – Texts create urgency and encourage quicker replies.
- Stronger relationships – Personalized follow-ups help build trust and rapport.
- Automated yet humanized – With TruText, you can automate follow-ups while keeping them personal.
Best Practices for Sales Follow-Up Texts
To maximize your chances of getting a response, follow these best practices:
- Keep it short and action-oriented – 160 characters or less is ideal.
- Personalize your message – Use the recipient’s name and reference past interactions.
- Include a clear call-to-action (CTA) – Tell them exactly what to do next.
- Space out your follow-ups – Avoid sending too many messages too soon.
Example: Instead of “Hey, just checking in!”
Use: “Hi [Name], just following up on our last chat about [product/service]. Do you have any questions before moving forward?”
Pro Tip: Discover the power of conversational SMS marketing to build better customer relationships.
20 Sales Follow-Up Text Message Templates
After the First Contact
- “Hi [Name], it was great connecting earlier! Let me know if you have any questions about [product/service]. Looking forward to helping you! – [Your Name]”
- “Hey [Name], I really enjoyed our conversation today. Let’s stay in touch—let me know when you’re ready to move forward!”
After a Demo or Meeting
- “Hi [Name], thanks for your time today! I’d love to hear your thoughts on [product/service]. Let me know if you need any additional details.”
- “Hey [Name], here’s the recap of our demo: [Key Point 1], [Key Point 2]. Excited to see how this fits your needs—let’s discuss the next steps!”
Gentle Reminder
- “Hi [Name], just checking in! Have you had a chance to review our offer? Let me know how I can help.”
- “Hey [Name], I know life gets busy. Just a quick reminder about our discussion on [product/service]—I’m happy to assist whenever you’re ready!”
Related Read: How Broadcast Messaging Can Grow Your Business
Exclusive Offer Follow-Up
- “Hi [Name], we have a special deal for you—[discount/bonus] on [product/service] until [deadline]. Let me know if you’re interested!”
- “Limited-time offer! Sign up before [date] and get [discount/bonus]. Let’s chat before it’s gone!”
Handling Objections
- “Hi [Name], I totally understand your concern about [objection]. Many of our clients felt the same but found [solution] helpful. Want to chat more about it?”
- “Hey [Name], I know pricing was a concern. What if we explore some flexible payment options? Let’s discuss what works best for you.”
Post-Trial Follow-Up
- “Hi [Name], your free trial for [product/service] is ending soon. Want to continue? Let’s explore the best plan for you.”
- “Hey [Name], your trial ends in [days]. Have you had a chance to explore all features? Let’s set up a quick call to discuss your experience.”
Final Follow-Up Before Closing the Lead
- “Hi [Name], I don’t want to keep bothering you, so this will be my last follow-up. If you’re still interested, just reply ‘Yes’ and I’ll take care of the rest!”
Related Read: 5 Innovative SMS Marketing Strategies
How TruText Helps You Automate Sales Follow-Ups
With TruText, you can:
- Automate follow-ups – No manual texting needed
- Send personalized messages at scale – Keep your outreach human and engaging
- Track responses and engagement – Know exactly when to follow up
Ready to scale your sales with automated SMS follow-ups? Start your free trial with TruText today!
Frequently Asked Questions (FAQs)
Q: How often should I send sales follow-up text messages?
A: It depends on the lead’s engagement level. A good rule of thumb is:
- First follow-up: Within 24 hours after initial contact.
- Second follow-up: 2–3 days later if no response.
- Third follow-up: A week later with a more personalized message.
- Final follow-up: After two weeks, as a last attempt. Spacing out your messages prevents you from appearing too pushy while keeping the conversation active.
Q: What is the best time to send a follow-up text?
A: Studies show that response rates are highest when messages are sent:
- Between 10 AM – 12 PM (mid-morning)
- Between 4 PM – 6 PM (late afternoon)
Avoid sending messages too early in the morning or late at night to ensure better engagement.
Q: How long should a sales follow-up text message be?
A: Keep it concise and action-oriented—ideally under 160 characters. Short and clear messages have a higher response rate.
Example:
“Hi [Name], I wanted to check if you had any questions about [product/service]. Let me know if I can help!”
Q: Can I automate sales follow-up text messages?
A: Yes! Using tools like TruText allows you to:
- Schedule follow-ups
- Personalize messages at scale
- Track engagement and optimize responses
Q: How do I personalize a follow-up text without sounding robotic?
A: Mention something specific from your previous conversation, such as:
- Their business challenge
- A key product feature they liked
- Their preferred timeline for making a decision
Want to automate your follow-ups and close more deals? Try TruText today!
