Did you know that there are different stages in the sales process, and that you shouldn’t say the same thing at each one? What you text to book a meeting isn’t the same as what you’d say when closing a deal.
By the end of this blog post, you’ll know 50+ sales text message examples you can use at every stage of the sales cycle, from the first touch to follow-ups and appointment confirmations. You’ll also learn how to send these messages automatically using TruText.
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How to Write Sales Text Messages That Actually Work
Want your texts to stand out and get replies? Follow these simple but powerful tips to write sales messages that actually work without sounding overly promotional or robotic.
Here’s why it works so well:
Personalization
Use the person’s name and mention something specific like a product they viewed, a service they asked about, or even their location. Generic texts get ignored. Personal touches drive connection.
Clear CTA (Call to Action)
Make it easy for them to know what to do next. Use action words like click, reply, or book. You can also ask short, open-ended questions to spark conversation.
Lead With Value
Start with what matters most to them. Is it a discount? Limited availability? Early access? Show the benefit first, then ask for action.
Keep It Short and Easy to Read
Aim for 160 characters or less. If the message is longer, break it into two parts. Use line breaks or emojis sparingly so it’s easy to scan on any device.
50+ Sales Text Messages Samples for the Different Stages of Sales
Stage 1: Awareness & Lead Generation
Before someone becomes a customer, they need to know your business exists. This first stage of the sales funnel is all about getting attention in a way that feels helpful, not intrusive.
Sales text messages at this stage should be:
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Friendly and informative
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Based on clear consent
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Designed to spark interest—not close a deal
These texts are often your first impression, so keep them personal, relevant, and easy to respond to.
When to Use Awareness and Lead-Gen Texts:
1. Cold outreach (with consent)
“Hi James! I’m Ryan from GreenScape Landscaping. We help busy homeowners keep their lawns looking sharp all year. Want a free quote?”
2. Product sampling
“Hey! This is Talia from SweetGlow Skincare. We’re giving out free samples of our new vitamin C serum this week. Want me to save one for you?”
3. Event follow-up
“Hi Denise! It was great seeing you at the ArtFest booth. I wanted to send you a quick link to our handmade jewelry collection. Let me know what you think!”
4. After networking
“Hey Rob, it’s Malik from TruTax. Great chatting at the small biz mixer. If you ever need help with taxes or bookkeeping, I’d be happy to offer a free consultation.”
5. Content sharing text
“Hi Amber! I just dropped a quick 3-minute video on how to find your ideal clients on LinkedIn. Want me to text you the link?”
6. Brand introduction message
“Hey there! It’s Ray from Muse Market. We’re a new boutique in your area offering locally made candles, teas, and gifts. Can I text you our launch offer?”
7. Lead magnet delivery
“Hi! Thanks for downloading the free guide on better public speaking. Here’s the link: [link]. Want me to check in later to see how you liked it?”
8. Re-engagement
“Hey Mateo! Haven’t heard from you in a while! Still interested in starting your home gym setup? We’ve got some great new bundles in stock.”
Stage 2: Interest & Qualification
Once someone shows interest, it’s your chance to keep the conversation going and learn more about what they need. Maybe they replied to your earlier message, asked a question about your offer, or visited your website. This stage is where curiosity becomes connection.
At this point, your sales texts should:
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Answer questions clearly
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Feel personal and helpful
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Gently uncover if the lead is a good fit for what you offer
You’re not pushing a sale. You’re building trust and opening space for a conversation. Here are some examples of what this looks like across different industries:
9. Retail brand
“Hey April! Yes, our spring dresses come in sizes up to 2XL. Want me to text you a few popular styles?”
10. Repair business
“Hi Dan, yes we offer weekend repairs too. Want to book a quick 10-minute call to talk through your AC issue?”
11. Real estate agent
“Quick one, Hughes. Are you looking for homes under 80M or open to something a bit more flexible?”
12. Fitness coach
“Hey Jade, great to hear from you. What’s your main fitness goal right now: weight loss, strength, or something else?”
13. Software or SaaS
“Hi Chris! Want to book a quick demo to see how TruText can help you automate follow-ups? I’ve got some time tomorrow.”
14. Barbing salon
“Hey Mike, I just saw your request come in. Want me to confirm you for Thursday at 3 PM?”
15. Consultant or coach
“Hi Sandra, just confirming our 12 PM call tomorrow. If anything comes up before then, just reply here.”
16. Beauty salon
“Hi Jessica! Are you coming in for lashes only, or brows too? I’ve got a bundle deal if you’re doing both.”
17. Freelancer or creative
“Hey Charles, here’s the pricing guide you asked for: [link]. Let me know if anything stands out or if you’d like a custom package.”
18. Service provider or coach
“Hi Olivia! Just checking in. Still thinking about the business clarity session we talked about last week?”
19. Ecommerce
“Still browsing? A few items in your cart are almost sold out. Want me to save them for you?”
20. Designer or brand expert
“Hey Noah, once you send over your logo and brand colors, I’ll get started on the mockups. Can’t wait to show you what I come up with.”
Stage 3: Consideration & Proposal
At this point, your lead isn’t just curious. They’re seriously thinking about buying. Maybe they asked for a quote, scheduled a demo, or reviewed a proposal. Your goal at this stage is to help them feel confident and supported in moving forward.
Sales text messages here should:
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Reinforce the value of your offer
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Gently handle objections or hesitations
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Provide clarity on next steps, deadlines, or options
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Show that you’re listening and flexible — not pushy
Think of this as the trust-building phase. You’re not chasing to close. You’re simply showing why your offer makes sense and that you’re here when they’re ready.
Use texts like these when you get to this phase:
21. Proposal follow-up
“Hey Jide, just checking in to see what you thought of the proposal I sent on Monday. Happy to tweak anything if needed.”
22. Handling objection
“Hi Carla! I get that the price might feel like a lot upfront. Would it help if we split the payment into two parts?”
23. Value reminder
“Hi Josh, just a heads-up. This bundle includes three free refills, which usually cost 10k each. It’s a solid deal if you’re ready.”
24. Soft competitor comparison
“Hey Liz, I know you mentioned another program. One thing that makes mine different is the weekly 1:1 support. It really helps things stick.”
25. Timeline check-in
“Hi Ayo, do you have a timeline you’re working with on this? I can hold your spot until Friday if that helps.”
26. Price reframing
“I hear you, Tom. But for what’s included, it’s actually more than most packages in this range. Want me to walk you through it?”
27. Personal nudge
“Hi Ruth. You mentioned your lease is up next month. Want to take another look at that two-bedroom before someone else grabs it?”
28. Continued interest check
“Hey Grace, are you still considering the brand revamp package we talked about? Let me know if you have any last questions.”
29. Bonus deadline reminder
“Just a quick heads-up. The free onboarding bonus ends this week. Let me know if you’re planning to join before then.”
30. Confident follow-up after proposal
“Hi Femi, I know the proposal covered a lot. If you’d like to go over it together, I’m happy to walk you through it.”
31. Supportive follow-up after silence
“Hi Angela, just checking in. Totally understand if you’re still thinking things through. Let me know if there’s anything I can help with.”
32. Highlighting a success story
“Hey Moses, one of our clients just doubled their lead conversions in two months using the same plan we talked about. Want me to send you the case study?”
33. Offer customization message
“Hi Daniel, if the full package isn’t quite what you need, I’m happy to create a custom version that fits your budget and goals. Want me to sketch one out?”
Stage 4: Decision & Closing
At this point, your lead has all the details. They’ve asked questions, seen the offer, and are close to making a decision. This is where your sample text messages to customers should create gentle urgency, provide clarity, and make the next step feel easy.
The right message here should:
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Create gentle urgency
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Offer clarity and reassurance
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Make the next step (signing, booking, paying) feel simple
Here are some sales text messages samples to choose from for this stage:
34. Light decision nudge
“Hi Angela, just wanted to check if you’re ready to move forward. No pressure at all, just here if you have any last questions.”
35. Gentle urgency message
“Hey Jeff, the sneakers you asked about are almost sold out. Want me to hold your size for the next few hours?”
36. Limited-time offer reminder
“Hi Lara, the 20% discount we offered expires tonight. Let me know if you’d like to grab it before it closes.”
37. Contract delivery notification
“Hi Marcus, I’ve sent over the contract for your review. Let me know once it lands in your inbox or if anything looks off.”
38. One-line close check-in
“Are you feeling ready to move forward on the 3-bedroom at the New York Estate?”
39. Support-focused reminder
“Hey James, I’m excited to get started when you are. Let me know if you need help with anything before we kick off.”
40. Payment step prompt
“Hi Amanda, just checking if you need help with checkout. Once payment is done, your dashboard unlocks instantly.”
41. Friendly close with clarity
“Hi Kevin, if everything looks good, I’ll go ahead and lock in your project start date for the 15th. Just reply YES to confirm.”
42. Direct but kind closing nudge
“Hi Nina, I know your team’s decision is coming up. Just wanted to check if you’re leaning toward moving forward with us.”
43. Short offer extension
“Hey Ursula, I extended the early bird rate by one more day since I know you were thinking it over. Let me know if you want the link.”
44. Quick recap + call to action
“Just a quick recap: you get the full 3-month plan, 2 check-ins, and setup support. Ready to lock it in?”
Stage 5: Post-Sale & Retention
The sale doesn’t end when someone says yes. This stage is about keeping the relationship strong. The post-sale stage is where you build loyalty, encourage referrals, and strengthen relationships.
Your messages here should:
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Show appreciation
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Offer support or onboarding
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Introduce relevant upgrades or renewals
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Make the customer feel remembered — not just sold to
These texts should feel thoughtful and personal, not automated or transactional. This is your chance to shine by staying human and helpful.
45. Thank you message (service-based business)
“Hi Clara! Just wanted to say thank you for choosing us. We’re excited to have you onboard and ready to get started.”
For more thank-you message ideas, explore our 30+ Thank You for Your Business Message Templates.
46. Thank you message (ecommerce)
“Thanks so much for your order, Blessing! Your candles are being packed and should ship out by tomorrow.”
47. Onboarding message (coach or consultant)
“Hi Francis! Welcome again. I’ve just sent you the onboarding guide. Let me know once you get it so we can plan the next steps.”
48. Onboarding message (SaaS or tech product)
“Hey Ruth, your TruText dashboard is ready. Log in here: [link]. Need help setting things up? I’m just a text away.”
49. Check-in message
“Hi Charles! Just checking how the new logo is working out for you. Any feedback or tweaks you’d like to explore?”
50. Feedback request
“Hi Shalom, we’d love to know how your experience was. Got 1 minute to rate us? Here’s the link: [link]”
51. Upsell message
“Hi Naomi! Loved having you in for lashes. If you want to add a brow tint next time, I’ve got a combo offer this week.”
52. Cross-sell offer
“Hi James, since you completed your 6-week program, I thought you might like our nutrition add-on. Want me to send the details?”
53. Renewal reminder
“Hi Alex, just a heads-up that your subscription ends next week. Want to renew now and keep your spot?”
54. Renewal prompt
“Hey Isha! Your course access ends Friday. Want to renew for ongoing updates and bonus content?”
55. Referral request
“Hi Daniel, if you’ve enjoyed working with us, we’d love a referral. Know someone who might need the same help?”
Common Sales Text Mistakes (and How to Do It Right)
Even the best text messaging strategy can fall flat if it’s not executed carefully. Below are some of the most common mistakes businesses make with sales texts—and what to do instead.
5 Common Sales Texting Mistakes to Avoid
Being too pushy or salesy
If your texts feel like a hard sell, people will ignore them or worse, opt out. Keep your tone friendly, helpful, and human instead of sales-driven.
Ignoring compliance rules
Texting laws like TCPA require you to get permission before sending messages. You also need to let people opt out easily. TruText includes built-in tools to help you stay compliant.
Poor timing
Texting customers too early, too late, or too often can backfire. Send messages preferably between the hours of 9am to 12pm and 5pm to 9pm.
Being too generic
Your message should be personal and relevant. Include their name, interest, or something they engaged with.
Not including a clear CTA
Don’t assume people will know what to do. Tell them. Should they reply? Click a link? or Book a slot? guide them clearly.
5 Common Sales Texting Mistakes to Avoid
Build a permission based contact list
Only text people who said yes. Use signup forms, checkboxes, or keywords to get clear permission.
Create message templates for different scenarios
Save time by writing ready-to-use messages for leads, follow-ups, thank-yous, and more. This keeps your tone consistent.
Use automation to follow up
Use TruText to set up messages that go out automatically based on actions or time gaps. This way, you won’t forget to follow up and leads won’t feel ignored.
Track what’s working
Look at how many people reply, click, or opt out. These numbers help you tweak and improve your messages over time.
A/B Test message variations
Try two versions of the same message and see which one works better. A small change can make a big difference.
Train your team
Make sure your team knows how to reply, when to reply, and what to say. Clear rules help everyone stay on track.
Use personalization tags
Insert names, service types, or locations dynamically so your messages feel one-on-one.
Respect business hours
People don’t want messages at odd hours. Stick to daytime hours when they’re more likely to read and respond.
Track what’s working
Look at how many people reply, click, or opt out. These numbers help you tweak and improve your messages over time.
Know when to step in
If a lead gets hot, don’t let automation handle it. Create a rule to alert a real person when someone is ready to buy.
Automating Sales Text Messages with TruText
If you want to stop chasing leads and start closing them faster, TruText is what you need. It lets you set up automated sales text sequences using ready-made templates, flexible scheduling, and smart autoresponders that keep your conversations flowing even when you’re busy.
From retail to fitness, real estate to coaching, TruText makes it simple for small and big businesses to follow up, send reminders, and even ask for referrals, all from one easy-to-use platform.
It is affordable, beginner-friendly, and built to help you stay consistent without extra work.
Try TruText free for 14 days and automate your sales texts in minutes.
FAQs About Sales Text Messages
Q: What should you say in a sales text message?
A: Your sales text should be clear, friendly, and direct. Say who you are, what you’re offering, and what the customer should do next. Add their name if you can, and include a simple CTA like “Reply YES” or “Click here to book.” For ideas, check out the sales text message examples shared earlier in this blog.
Q: How effective are sales text messages?
A: Sales text messages are highly effective. Most texts are read within minutes, with open rates as high as 98 percent. When done right, they help you build trust, get faster replies, and close more sales. Use short, helpful messages that solve a problem or share value.
Q: When is the best time to send sales text messages?
A: Late mornings and early afternoons are usually best. Avoid sending texts too early or late at night. The timing may also depend on your business. For example, a food business might text around lunchtime, while a salon could follow up the evening before an appointment.
Q: How do you follow up via text message?
A: Keep it simple and polite. If they haven’t replied, try a gentle message like: “Just checking in. Let me know if you’re still interested.” Avoid sending the same message over and over. Instead, use one of our sales text messages samples to spice things up.
Q: What is a good sales text message response rate?
A: A healthy response rate for sales text messages is between 20 and 35 percent. This depends on your offer, message timing, and how well you’ve built your contact list. Personalizing your message and having a clear CTA can improve your response rate.
Q: Are sales text messages legal?
A: Yes, but only if you follow the rules. You must get the customer’s permission before texting. Under laws like the TCPA, businesses need to provide a way for people to opt in and opt out. TruText includes tools to help you stay compliant when sending a sale message for customers.
Q: How often should you send sales text messages?
A: Once or twice a week is a safe range for most businesses. If you send messages too often, customers may stop reading them or opt out. Always watch your response rate and listen to customer feedback. Using smart tools like TruText helps you set up a rhythm that works.
