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Why Texting is Essential for Businesses
Texting has become a cornerstone of communication in our personal and professional lives. According to Statista, there were 7.1 billion mobile users worldwide in 2021, and this number is expected to rise to 7.49 billion by 2025. That’s almost the entire world!
For businesses, texting has emerged as a powerful tool to connect with customers. Its speed, convenience, and high engagement rates make it a must-have for modern communication strategies.

Core Features of Texting for Business Success
Here are the top features of texting that can transform how your business communicates with customers:
1. Real-Time Communication
Texting allows you to send messages instantly, making it perfect for time-sensitive updates like appointment reminders or event notifications. With a 98% open rate, your messages are more likely to be seen and acted upon immediately.
2. High Open and Response Rates
Text messages boast a 98% open rate, far surpassing emails or phone calls. This ensures your messages are seen and responded to quickly, driving higher engagement.
3. Convenient Response
Customers can reply directly from their phone notifications, eliminating the need to log into apps or email accounts. This convenience leads to faster responses and better customer satisfaction.
4. Boost Engagement with Mass Texting
Mass texting allows you to send messages to multiple recipients at once. Whether you’re sharing a special offer, an important update, or an emergency alert, mass texting ensures your message reaches your audience quickly and efficiently.
5. 2-Way Communication
Texting isn’t just about sending messages—it’s about having real conversations. Customers can easily reply with questions or feedback, fostering a sense of connection and loyalty.
6. Cost-Effectiveness
Texting is a cost-effective way to stay connected with customers. Compared to traditional advertising or phone calls, texting saves money while maintaining high engagement.
7. Wide Accessibility
Text messages work on any mobile device, ensuring you can reach customers across all demographics, regardless of the type of phone they use.
8. Personalization
Personalized messages, such as birthday greetings or tailored offers, make customers feel valued. This builds stronger relationships and increases customer loyalty.
9. Automation
Automation tools, like TruText, allow you to send automated reminders, payment notifications, and more. This saves time while keeping your communication consistent and effective.
10. Message Scheduling
Schedule messages to be sent at the optimal time, even if you’re not online. This ensures your messages are seen when they’re most likely to be read.
11. 10 DLC Registration
Registering for 10 DLC (10-digit long code) ensures compliance with carrier regulations, improving message delivery rates and reducing the risk of being marked as spam.
12. Review Collection
Request reviews via text to build trust and credibility. Positive reviews can attract new customers and strengthen your brand reputation.
13. Referral Marketing
Encourage customers to share your business with friends and family by sending referral links or codes via text. This leverages word-of-mouth marketing to grow your customer base.
14. Opt-In Ability
Allow customers to opt-in to receive your messages, ensuring they’re happy to hear from you. This builds trust and complies with privacy regulations.
15. Opt-Out Capabilities
Make it easy for customers to opt-out of messages, fostering trust and respect. This ensures your communication remains honest and customer-focused.
How to Maximize the Features of Texting for Business Success
To make the most of texting, identify your business needs and choose a platform like TruText that offers these powerful features. TruText simplifies communication, making it faster, more engaging, and easier to personalize.
Ready to transform your business communication?
Sign up for a free trial or book a demo with TruText today!
Frequently Asked Questions (FAQs)
Q: Why is texting better than email for customer communication?
A: Texting has a 98% open rate, compared to email’s 20-30%. Texts are also read faster and are more convenient for customers to respond to.
Q: Can I automate text messages for my business?
A: Yes! Tools like TruText allow you to automate reminders, notifications, and personalized messages, saving time while maintaining engagement.
Q: Is texting cost-effective for small businesses?
A: Absolutely. Texting is one of the most cost-effective ways to communicate with customers, offering high engagement at a low cost.