5 Proven SMS Marketing Techniques to Boost Summer Camp Enrollments

Kids are in open ground enjoying Summer Camp

Looking to get more kids signed up for summer camp? Well, you’re in luck! SMS marketing is here to save the day. In today’s world, everyone’s got a phone close by, so using SMS marketing is a great way to get more campers. It’s quick, direct, and gets seen almost right away.


In this article, we’ll look at five ways SMS marketing can help get more kids signed up for your summer camp. You can send personalized updates and reminders, offer special deals, and connect with your audience quickly. We’ll also talk about how SMS can help share important camp info and deal smoothly with last-minute changes.


Take advantage of the opportunity to maximize your summer camp registrations. By incorporating SMS marketing into your outreach strategy, you can connect with parents and campers on a whole new level, ultimately boosting Enrollment and making your camp the go-to destination this summer.

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Benefits of SMS marketing for the Summer Camp Program

SMS marketing has many benefits that make it great for promoting summer camps and getting more registrations. Here are some significant advantages:

1.  High Open Rates

Unlike email marketing, where messages often get buried in overflowing inboxes, SMS messages have an incredibly high open rate. Studies have shown that SMS messages have an open rate of around 98%, ensuring your target audience sees your camp promotions and updates.

2. Immediate Delivery

SMS messages are delivered instantly, making them perfect for time-sensitive promotions and last-minute updates. Whether you need to inform parents about a change in schedule or offer a limited-time discount, SMS marketing ensures that your message reaches the intended recipients promptly.

3. Personalized Communication

With SMS marketing, you can talk one-on-one with parents and students. You can use their names, send personalized updates, and even offer deals based on their interest.

4. Convenient and Non-Intrusive

SMS messages allow customers to read text at their convenience without interrupting their daily activities. Unlike phone calls, which can be intrusive and time-consuming, SMS marketing respects the recipient’s time while still delivering essential information.

5. Cost-Effective

SMS marketing is a cost-effective strategy for summer camp promotions. With affordable SMS packages and the ability to reach a large audience with a single message, you can maximize your marketing budget and achieve a high return on investment.

Top 5 Ideas to Ensure a Successful Summer Camp Program

Summer is a great time for kids to have fun while learning and exploring. As a learning center owner, hosting an exciting summer camp can attract both parents and kids. Here are how what different summer activities you can host to attract new enrollments:

1. Robotics and Coding Workshops

You can run robotics and coding workshops where kids can dive into the captivating world of technology. Offer hands-on activities where kids can build and program robots, create animations, and develop coding skills in a fun and interactive environment.

"Hello [Parent's Name], ready for an exciting summer? Our Robotics and Coding Workshops will teach your child to build and program robots! Enroll now and spark their interest in tech! Reply with 'ROBOTICS' to get started."

"Hi [Parent's Name], our Summer Camp features hands-on Robotics and Coding activities! Perfect for curious minds. Sign up today for a summer of fun and learning! Use code SUMMERTECH for a discount. Reply 'INFO' for details."

2. STEM Exploration

STEM Discovery is a fantastic activity for your summer program. It helps students learn science, technology, engineering, and math simultaneously. You can include various fun activities to make the program exciting and enjoyable for kids, allowing them to have a great time while learning something new.

Dear [Parent's Name], unleash your child's potential with our STEM Exploration program this summer! Fun science, technology, engineering, and math activities await. Register now! Reply 'STEM' for more info.

Hi [Parent's Name], our Summer STEM program is here! Kids will explore exciting science, tech, engineering, and math projects. Don’t miss out—enroll today! Reply 'LEARN' to secure a spot.

3. Arts and Crafts Day

Have a special day dedicated to arts and crafts, where campers can get creative. Set up painting, drawing, pottery, jewelry making, and more stations. Offer plenty of materials and let campers express themselves through their art. You can invite parents to participate with their kids to make the event even more exciting. 

Hey [Parent's Name], join us for Arts and Crafts Day! Campers can paint, draw, and create pottery. Parents are welcome too! Let’s get creative this summer. Sign up now by replying 'ART'.

Hi [Parent's Name], Arts and Crafts Day at our Summer Camp is a hit! Painting, jewelry making, and more. A perfect day for parents and kids to bond and create. Enroll today by replying 'CRAFT'.

4. Tech Exploration Day

Dedicate a day to exploring various aspects of technology, including robotics, coding, and digital design. Set up stations where campers can experiment with different tech tools and gadgets, such as 3D printers, virtual reality headsets, and drones. Provide hands-on activities that allow campers to explore technology in a fun and educational way.

Hello [Parent's Name], Tech Exploration Day is coming! Campers will dive into robotics, coding, and more. Hands-on fun with 3D printers and VR! Register now by replying 'TECH'.

Hi [Parent's Name], ready for Tech Exploration Day? Kids will explore drones, virtual reality, and other tech wonders. Don’t miss out on this exciting day! Sign up by replying 'EXPLORE'.

5. Coding Camp

Offer a coding camp where kids learn fundamental concepts through fun and interactive activities. Provide access to coding platforms and tools designed for kids, such as Scratch or Blockly. Campers can create animations, games, and interactive stories while learning essential coding skills.

Dear [Parent's Name], our Coding Camp is perfect for young tech enthusiasts! Kids will learn coding basics with fun activities like creating games and animations. Register now! Reply 'CODE' for details.

Hi [Parent's Name], enroll your child in our Coding Camp! They’ll learn coding with platforms like Scratch and Blockly. A fun way to develop essential skills. Sign up today by replying 'CAMP'."

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Best Practices of SMS Marketing for Summer Camp Program

1. Send at the Right Time

Timing is everything in SMS marketing. Send your messages when recipients are likely accessible and attentive to maximize engagement. Avoid early mornings or late nights. For instance, late afternoon or early evening might be ideal for parents. If your camp targets teens, consider their school and activity schedules to choose the best time. Personalizing your timing shows you understand and respect your audience’s daily routines.

2. Segment Your Audience

Segmenting your SMS list makes it easy for you to send more personalized and relevant SMS. You can create a customer persona list based on age, interests, or past camp attendance. For example, you could send different messages to parents of younger kids compared to those with older children. This targeted approach makes your communication more meaningful and relevant to customers’ interests, which can increase the likelihood of a positive response. Personalized messages make parents feel like you’re speaking directly to them and their child’s needs.

3. Track Your Results

It’s essential to monitor how your SMS campaigns are doing. Look at numbers like how many people open your messages, click on links, and sign up for your camp. This information helps you see what your audience likes. For example, if more people open your messages in the afternoon, you can send more. Using this data, you can make your campaigns better and more effective.

4. Combine with Other Channels

Mix SMS marketing with your other marketing efforts for a stronger strategy. For example, send an SMS reminder about early bird discounts after an email. Promote your social media contests through SMS to get more participants. This multi-channel approach ensures your message reaches your audience through their favorite medium, boosting engagement and reinforcing your campaign’s message. A personalized approach across channels shows your audience a consistent and engaging presence.

5. Keep It Friendly

Use a friendly and conversational tone in your SMS messages. Imagine you’re talking directly to a parent or camper. Use simple, warm language and avoid complicated terms. For example, instead of saying, “Our camp offers diverse activities,” say, “Your child will love our fun and exciting activities!” Personalized, friendly messages make your audience feel valued and help build a stronger connection with your camp. This approach informs, excites, and reassures parents about choosing your camp.

How can TruText help you boost Enrollment?


TruText offers a range of features to streamline your SMS marketing efforts and make them more effective. Our platform helps you easily manage your campaigns, saving you time and resources while ensuring your messages reach the right audience.


One standout feature of TruText is our exclusive referral texting capability. This unique tool allows you to encourage parents to refer friends and family to your summer camp, boosting your Enrollment like never before. With referral texting, you can leverage the power of word-of-mouth marketing in a way that no competitor offers. You can learn more about Referral Marketing here.


By leveraging TruText’s advanced features and capabilities, you can simplify the process of managing SMS marketing campaigns for summer camp registrations, ultimately maximizing the impact of your efforts. Trust TruText to enhance your communication, increase Enrollment, and make your summer camp program a resounding success.


Ready to see how TruText can transform your summer camp marketing?