The telecommunications industry in the United States operates under strict regulations. Mobile carriers such as Verizon, AT&T, and T-Mobile require businesses to register their 10DLC number with the Campaign Registry. This vital step helps prevent spam and fraudulent SMS message distribution to end customers.
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What is Campaign Registry?
Mobile Network Operators (MNOs) such as Verizon, AT&T, and T-Mobile have collaborated to establish the Campaign Registry. This registry aims to enhance the security and trustworthiness of business SMS communications.
The Campaign Registry acts as a centralized platform that manages all 10-digit code phone numbers, also known as 10DLC, for application-to-person messages. Its primary goal is to prevent transmitting spam and fraudulent SMS messages to customers.
The registry ensures compliance with strict regulations passed by Congress and the FCC by keeping track of businesses that utilize 10DLC and their respective use cases.These measures protect customers from robocalls, spam texts and provide convenient opt-out options.
Role of TruText
Navigating the ever-changing landscape of the Campaign Registry and US carriers’ requirements can be overwhelming.
At TruText, we simplify this process for our clients and their customers. We keep you informed about any changes in the Campaign Registry guidelines and ensure compliance.
Our software provides easy access to the registration process, ensuring your entity meets all necessary requirements.
Do All Businesses Need To Register?
Yes! Every business must register its 10DLC number to avoid penalties and fines imposed by carriers. Failure to register can lead to the following consequences:
1. Carrier Ban
Carriers may ban your unregistered number, preventing you from making calls or sending texts.
2. Fines
Non-compliance can result in penalties of up to $10 per Message.
3. Lower Deliverability
Unregistered numbers experience lower deliverability rates.
Registering Your 10dlc Number Offers Several Benefits
1. Increased Trust
Registering your number will increase the trust and security of your business, not just with carriers but also with your customers. Remember, the registry was created to prevent spam and fraudulent texts/calls, aiming to foster customer trust.
2. Expanded Message Sending
Once your number is registered, your throughput rate will increase, allowing you to send more text per second than the unregistered number. This will allow you to send mass text messages.
3. Improved Deliverability
Registered numbers are less likely to be flagged or even blocked by carriers; as a result, your deliverability rate will increase.
How Can You Register Your Company?
Once you sign up with TruText, our dashboard makes the registration process seamless. To register your company, you will need to provide the following information:
- Legal Company Name
- Country of Registration
- Type of entity
- Tax number/EIN
- Full Address
- Website
- Vertical/industry
- Contact Information
This information helps The Campaign Registry ensure you are an actual business texting/calling people for a genuine purpose and not abusing 10DLC by sending spam and fraudulent messages.
The second part of the registration process involves specifying your use case, which the Campaign Registry calls it a “campaign.”
Each 10DLC number you use must be associated with a campaign. You will find examples and further guidance within our dashboard.
During the registration for your campaign, you will need to provide:
- Use Case
- Industry
- Example message
- Opt-in and Opt-out information
How Much Does The Registration Process Cost?
The registration process incurs a vetting fee and a monthly campaign fee. As a TruText user, we cover the initial vetting fee for your first registration. However, if a second vetting process is required, a $40 charge will apply.
The ongoing campaign fee is $10 per month.
We hope this comprehensive guide has shed light on the significance of Campaign Registry registration for your business.
At TruText, Our dedicated team is committed to helping you achieve compliance with industry regulations while unlocking the full potential of SMS communications for your business.
Get started with TruText and experience the power of secure and effective business texting!!
FAQs
Most frequently asked Questions Answered
To register a 10DLC messaging campaign with the Campaign Registry, businesses typically need to provide details such as the campaign’s purpose, industry, example messages, opt-in and opt-out information, and possibly other relevant information specified by the registry.
The specific guidelines regarding registering multiple 10DLC numbers under a single campaign may vary. However, typically, each 10DLC number used for messaging campaigns needs to be associated with its own campaign registration to ensure compliance with Campaign Registry standards.
The processing time for campaign registrations with the Campaign Registry can vary depending on various factors, including the completeness of the submitted information and the current workload of the registry. Typically, businesses should expect some processing time before receiving approval for their campaign registrations.
Yes, TruText offers helpful compliance features like managing opt-ins and opt-outs. Additionally, when businesses use mass texting for marketing campaigns, TruText provides a compliance checkbox for extra assurance. These features help businesses follow regulations and avoid any compliance issues.
