10 Essential Tips for Effective Conversational Text Messaging

In today’s digital world, crafting effective conversational text messages is crucial for maintaining engaging and meaningful communication. Whether you’re a business looking to enhance customer interaction or an individual aiming to improve your texting etiquette, these tips will help you create clear, personal, and impactful messages. Here are ten essential tips to consider when sending text messages.

 

Table of Contents

Introduce Yourself and Ask for Permission

When initiating a conversation via text, it’s crucial to identify yourself at the beginning of the message. This ensures the recipient knows who is contacting them, which is particularly important if they still need to save your number. Always include your name and affiliation, such as ‘Hello, this is John from XYZ Company…’.

 

After introducing yourself, it’s essential to ask if it’s okay to keep sending messages. Businesses should obtain opt-in permission from potential clients before sending marketing or promotional texts. Sending Opt-in text is not only required by laws like the Telephone Consumer Protection Act (TCPA) but also shows respect and courtesy to the person receiving the messages. Read here to learn how you can ensure you obtain explicit permission to avoid your messages being seen as spam or risking fines.

Let Them Know They Can Reply

When using conversational texting with customers, ensure they know they can reply. In the SMS marketing industry, there are two types of services: one-way texting, which doesn’t allow customer responses, and conversational texting, which supports two-way communication.

 

If you connect your business number or get a toll-free number for two-way texting, let your customers know they can text you anytime for support. This encourages interaction, improves customer service, and strengthens customer relationships.

Make It Personal with Conversational Texting

Conversational texting makes your customers feel special and lets them connect with you anytime without waiting. Use their names and dynamic placeholders in your messages to add a personal touch. This makes each text feel personal and helps build stronger customer connections and increase engagement.

 

Personalizing your text messages helps your conversational marketing stand out. Here’s how you can do it:

  • Use the customer’s name to make them feel recognized.
  • Give a tag to your customers to send them content that resonates with them.
  • Customize messages based on what your customers have done before or what they like.

Be Brief and Offer Value

Keeping texts brief and direct when crafting conversational text messages is essential. With the character limit of SMS segments, write messages that convey their purpose. Ensure they are actionable and provide clear instructions to the customer on what to do next.

Offer Something of Value

Ensure each message carries value for the recipient. This could be exclusive information, a special offer, or a direct benefit related to your service. Here’s how you can ensure your messages are both brief and valuable:

  • Keep it short: Aim for clarity and brevity. Messages should be easy to read and to the point.
  • Keep it simple: Use straightforward language that avoids jargon and is easy to understand.
  • Keep it clear: Your message should be unambiguous and leave no room for misinterpretation.
  • Incorporate a call to action: Make it clear what the recipient should do next, enhancing the message’s value.

Use the Right Conversational Tone 

Choosing the right tone and empathy is key for effective conversational text messages. Be professional but not too formal. Find a balance that shows your personality without being too familiar. Avoid overusing emojis, acronyms, sloppy punctuation, or all caps.

Use comforting words and a calm, understanding tone. This helps build strong relationships and makes your messages more appreciated by the receiver.

Get the Timing Right

Sending conversational text messages at the right time is crucial for keeping your recipients engaged and not disrupting their daily lives. Well-timed messages can boost customer interaction.

 

For example, sending appointment reminders or maintenance alerts at the right time helps recipients plan their day.

 

It’s also important not to send too many messages. Bombarding people can be as bad as sending messages at the wrong time. Here are some tips to help you set the right timing and frequency for your conversational text messages:

  • Set clear start and end dates for your campaigns.
  • Decide how many messages to send and how often.
  • Think about the recipient’s daily routine and preferences.

 

Finding the right timing and balance will make your conversational text campaigns more effective and help keep a good relationship with your audience.

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Make Opting Out Easy

It’s important to let customers easily opt out of your SMS list. Include simple instructions in marketing texts, like “reply STOP to unsubscribe.” This respects your customers’ preferences and follows texting rules, preventing frustration and spam reports.

 

When using conversational texting, include opt-out information in your introduction messages and regularly in mass texts. This makes it easy for customers to stop getting messages from you if they want to.

Guide Customers to Act

In conversational texts, customers get detailed information about the business. However, when sending promotional text messages, include clear instructions to help customers take action.

 

Your call to action (CTA) should guide customers on what to do next to take advantage of your offer. Whether it’s clicking a link, using a coupon code, or visiting your store, make sure the action is clear and easy to follow.

 

Avoid Using Complicated Words

Using fancy words or technical language can confuse people who aren’t familiar with them. It’s essential to speak in a way that everyone can easily understand.

 

Avoid Abbreviations

While some abbreviations are well-known, using too many or uncommon ones can confuse people. Use full words whenever possible to make sure your message is clear to everyone.

Read this article to learn about common abbreviations that can help you write SMS messages within 160 characters. These abbreviations are familiar to modern customers.

Personalize with Group Tags

Using group tags is essential for creating personalized text messages that connect with different groups of your audience. By assigning group tags to your customer list, you can send targeted messages more likely to grab attention and lead to action. Here’s how to do it effectively:

  1. Identify key demographics like age, location, and interests.
  2. Study past purchase behavior and interaction patterns.
  3. Create group tags based on common traits or behaviors.
  4. Customize your messages for each group tag to make them more relevant and engaging.

How TruText Can Help?

TruText is a business texting software that lets you send and receive conversational texts. It offers powerful features to help you manage multiple customer communications easily.

 

TruText’s Group Tags feature allows you to segment your audience effectively, ensuring the right message reaches the right people at the right time. We provide essential features at an affordable price to help your business grow.

 

Don’t miss out on maximizing your engagement and conversions. Visit the TruText website to learn more and start optimizing your campaigns today!