Broadcast messaging, also called mass texting, is a powerful tool that allows you to send a one-to-many text message to an enormous number of people with just one click. It is a convenient and easy way for businesses to connect directly with their customers, provide excellent customer service, promote sales and special events, or send important announcements to their customers and grow their business.
Table of Contents
What is broadcast texting for businesses?
Broadcast text message is a type of communication that allows businesses to send a single text message to multiple recipients simultaneously. This is different from one-on-one texting, where you send a single text to an individual person.
Using broadcast messaging, you can reach a group of people in just one click, and they all will receive messages separately. And there are various apps and services, including TruText, that allow businesses to send broadcast texts without compromising their customers’ personal details.
In return, businesses can also allow their customers to reply to specific broadcast messages, which can help to improve customer service and engagement.
Modern businesses use broadcast texting to send important announcements and updates to their potential customers and clients. It is a more effective way to reach a broader audience than traditional methods such as email or phone calls.
How Can You Grow Your Business Using Broadcast Messaging?
Instant Updates
Broadcast messages are a great way to send out important announcements, timely updates, promotions, or any other news to your entire customer base or a select group of customers.
In just a few seconds, businesses can instantly reach out to everyone they want to reach and update them. Unlike other marketing channels, broadcast messaging ensures everyone is in the loop, whether it’s a flash sale, a new product launch, or important news. Businesses need to use broadcast tools to increase sales and boost customer satisfaction.
Event Invitations
When your public event invitations get lost in the sea of unread emails and social media posts, what are the chances people will actually attend?
With SMS broadcasting, you can quickly notify all your customers and potential leads about your upcoming events and webinars. You can share event details and registration links quickly and easily and ensure people know they’re invited to your event.
This will make them feel special and valued, and when people feel appreciated, they’re much more likely to attend your event and make a purchase.
Customer Engagement
Broadcast can help you send personalized messages to a bunch of people at once, which can help you build a strong relationship with your customers.
Using the right texting tool, you can tag a group of customers by their interests, birthdays, anniversaries with your business, and more.
Then, you can broadcast personalized messages as per their interest. This will help you engage your customers with things they care about and show them that you also care about them.
Surveys and Feedback
Once you’ve provided excellent customer experiences by sending important announcements, inviting customers to all your events, and engaging with them through personalized texting, you can use broadcasts to gather valuable insights from your customers by sending surveys or seeking feedback.
Collecting data can help you learn what your customers think and tailor your offerings accordingly. This is how broadcast text messages can help you at all stages of the customer journey.
Broadcast vs. Group Texts: What’s the Difference?
Broadcast messages are like regular texts but are sent to multiple people simultaneously. Each recipient gets their own copy of the SMS, and they can reply to it individually.
Group texts are different. When you send a group text, everyone in the group gets the same message, and everyone can see everyone else’s replies. This can be helpful for things like meetings or internal project discussions, but it is not ideal for private conversations.
If you want to send a message to a group of people but still keep their personal details and replies private, then a broadcast text message is the way to go.
How Different Industries Can Use Broadcast Text Messages?
Broadcast text messages are a powerful tool that all sizes of businesses can use in various industries. Here are a few examples of how different sectors can use broadcast text messages to their advantage:
Retail Industry
Retail businesses find broadcast text messages to be an invaluable tool for boosting sales and keeping customers informed.
These messages are used to promote sales, introduce new products, and remind customers of upcoming events. For instance, a shoe store might send out a message like this,
“Hey, shoe lovers! SoleStyle’s annual clearance sale starts tomorrow. Get up to 50% off on your favorite kicks. See you there!”
In the retail world, broadcast texts are like a megaphone for promotions, sales, and product launches. SoleStyle uses them to ensure no sneakerhead misses out on a good deal.
Healthcare Industry
Healthcare organizations find broadcast text messages to be a vital tool for streamlining patient care.
These messages are used to send appointment reminders, provide updates on medical care, and deliver significant health information. For instance, a doctor’s office might send a message like this:
“Hey there! Just a friendly reminder about your upcoming health check-up. It’s been a month since your last visit, so let us know when we can schedule your next appointment!”
In the world of healthcare, broadcast texts play a crucial role in ensuring patients stay on track with their routine check-ups and medical care.
Healthwise Care, for instance, relies on these texts to maintain a consistent flow of appointments and to help individuals maintain their well-being.
Education Industry
Schools and universities can use broadcast text messages to send important updates to parents and students, such as school closures or changes to the school schedule.
For example, a high school could send out a text message to parents informing them that school will be closed due to stormy weather.
“Hey, parents, no school tomorrow due to the bad weather. Stay warm and safe!”
In the education scene, broadcast texts are a lifeline for sharing critical updates, events, and school closures. Sunset High School uses them to ensure parents are always in the loop.
Restaurants
Restaurants can use broadcast text messages to promote their menu, offer discounts, and send out reservation reminders.
For example, a restaurant could send out a text message to its customers offering a free appetizer by purchasing an entree.
“Hungry? Swing by Gourmet Bites tonight for our Chef’s Special – Grilled Salmon with Lemon Butter Sauce. It’s a flavor explosion!”
In the restaurant biz, broadcast texts are a secret sauce for tantalizing taste buds and filling up seats. Gourmet Bites uses them to showcase culinary delights and boost reservations.
Whether you’re in retail, healthcare, nonprofits, education, or the food industry, broadcast text messages can be your go-to tool for reaching your audience, promoting your offerings, and keeping everyone in the loop. It’s like having a direct line to your customers, clients, or supporters.
How to Send an SMS Broadcast with TruText
To get started, navigate to the “Broadcasts” tab in the messaging tool on the TruText main dashboard and click on the “New Broadcast” button to get started.
1. Craft Message: Write a short and sweet title and text message you want to broadcast. Save time using our templates to fill in data automatically. To add a personal touch, use placeholders like {{contact_name}}, which will automatically insert recipients’ names into the message.
For example, “Hey {{contact_name}}, we will be closed on Labor Day.”
2. Select Recipients: Once you have drafted a Broadcast SMS, the next step is to select the targeted audience you want to send this message. You can manually select recipients from your address book or by specific tags to send the broadcast text.
3. Schedule: There are two ways to send the broadcast messages in
- Send Now: If you’re ready to roll immediately, select the “Send Now” option. Keep in mind that while your message will be sent directly upon confirmation, recipients will receive it one at a time, so some may get it a bit later than others.
- Send Later: If you prefer a scheduled release, go with the “send later” option. Just set the date and time you want the broadcast to go out. To ensure that your audience receives it at the right time, make sure you select the correct time zone.
4. Review: Before hitting the launch button, double-check everything to minimize errors. Review all the details, including the message content, recipient list, and scheduling. Once you’re confident everything’s in order, go ahead and launch your broadcast. And if your strategy changes, no worries; you can always go back and make edits to your broadcast messages before they’re sent out.
That’s it! Sending SMS broadcasts with TruText is a smooth and user-friendly process that ensures your messages reach your audience effectively.
TruText makes it easy to send effective SMS broadcasts that reach your audience. Supercharge your business communication with broadcast messaging today and watch your business thrive.
