SMS Marketing Guide for Real Estate Success

SMS Marketing Guide for Real Estate Success

Just like every other market, staying connected with your clients and leads in the real estate market is important. Now, the truth is this can be a very challenging and stressful task especially if you have limited hands. As a result of this, there are some tools and software that can help make this process less stressful than it could be. 

One tool that stands out in achieving these goals is Real Estate SMS marketing. SMS for real estate agents is a more direct, immediate, and highly effective way to stay connected with clients. In this SMS marketing guide, we’ll look at how you can achieve success with real estate texting software.

Table of Contents

Top Benefits of SMS Marketing for Real Estate Agents

The top benefits of real estate texting software for real estate agents are: 

Speed of Communication

Real estate transactions need quick decisions but you know this already. It doesn’t matter if you’re notifying a client about a new property listing, confirming an appointment, or following up after an open house. Sending an SMS will ensure that your message is received and read almost instantly. 

Better Lead Management

Real estate SMS marketing allows you to categorize your clients based on their specific needs. This way, you can send targeted messages to specific groups, such as first-time homebuyers or investors looking for rental properties. Doing this will help you nurture your leads effectively, and ensure that your clients receive relevant information based on their needs. 

High Open Rates

Studies show that SMS messages have an open rate of over 90%, meaning that almost every message you send will be read by the recipient. This shouldn’t be a surprise as almost everyone has a phone that’s close by most times. 

5 Innovative SMS Strategies for Real Estate Marketing

To make the most of real estate texting software, you need to use it creatively. Here are five ways to engage your clients and close more deals.

1. Property and Market Updates

Keep your clients updated on the latest real estate news with quick SMS alerts. Send them messages about new listings that fit their needs, price drops on homes they like, or changes in the market, like interest rates or new rules. A short text can get them to act fast and stay interested.

2. Appointment Reminders

Cut down on no-shows and late arrivals by sending reminders before property viewings or meetings. A quick text the day before can make sure your clients are ready and arrive on time.

3. Follow-Ups After Open Houses

After an open house, send a quick text to thank the attendees for coming. Offer more information or a private tour if they’re interested. This simple step can keep your properties fresh in their minds.

4. Exclusive Offers

Send your clients special offers through text, like limited-time discounts on closing costs or early access to new listings. These deals can create urgency and encourage them to act fast.

5. Client Surveys

After a transaction, send a short text survey to get feedback on their experience. This shows that you care about their opinion and helps you improve your service. 

Adding all of this to your real estate text marketing plan keeps your clients engaged, informed, and ready to act.

12 Real Estate SMS Marketing Templates That Drive Results

Having a set of pre-written text templates can save you time and make sure your messages are clear and effective. Here are 12 simple templates you can use for different situations:

New Listing Notification

Hi [Client Name], a new property just hit the market that you might love: [Property Link]. Let me know if you need more information or if you want to schedule a viewing.

Price Drop Alert

Good news, [Client Name]! The price on [Property Address] just dropped. Check out the new price here: [Property Link]. Want to see it again?”

Appointment Reminder

Reminder: You have a property viewing at [Property Address] tomorrow at [Time]. See you there!

Open House Follow-Up

It was my pleasure to have you at the open house at [Property Address]! Thank you for attending. If you have questions or want to schedule a private tour, just let me know.

Exclusive Offer

Hi [Client Name], I have an exclusive offer just for you—[Brief Description of Offer]. Contact me at [Phone Number] to learn more!

Client Survey

We value your feedback! Please take a moment to share your experience: [Survey Link]. Thank you!

Referral Request

Know someone looking to buy or sell? Refer them to me and get [Incentive] as a thank you! Just reply with their contact info.

Market Update

Hello [Client Name], here’s a quick update on the real estate market: [Brief Market Update]. Let me know if you have any questions!

Congratulations on Closing

Congrats on closing, [Client Name]! It was a pleasure working with you. Wishing you lots of joy and happy years in your new home!

Birthday Greeting

Happy Birthday, [Client Name]! Wishing you many happy returns, more life, and a fantastic year ahead. Best regards, [Your Name].

Holiday Message

Happy [Holiday], [Client Name]! I hope you are enjoying the holidays. Hoping to work with you as soon as the holidays are over.

Thank You Message

Thank you for trusting me with your real estate needs, [Client Name]. If you need anything, don’t be afraid to ask

Building strong client relationships is important in real estate, and a thoughtful thank you message can make all the difference. Check out these 20 “Thank You for Your Business” message templates to ensure your clients feel valued and appreciated.

How to Start SMS Marketing for Real Estate

Getting started with SMS marketing in real estate is simple if you have the right tools and a clear plan. Here’s an easy guide:

1. Choose Your SMS Platform

Pick a platform that suits your needs. Look for features like mass texting, scheduling, and automation. TruText is a great option. It’s easy to use and powerful.

2. Build Your Contact List

Getting started with SMS marketing in real estate is simple if you have the right tools and a clear plan. Here’s an easy guide:

3. Write Clear Messages

Keep your texts short, clear, and focused on action. Personalize them with the client’s name and relevant details.

4. Set Up Automation

Use automation to send timely messages like appointment reminders or follow-ups. This keeps you in touch without extra work.

5. Track and Improve

Keep an eye on how your messages perform. Look at open rates and responses, then tweak your strategy to get better results.

Why TruText?

TruText knows that SMS marketing is a strong tool for real estate professionals to connect with clients. That’s why it makes SMS easy and effective for real estate agents. TruText integrates smoothly with your systems, lets you schedule texts, and automates responses. With features like mass texting and referral tracking, you can reach more clients with less effort. Its simple interface and powerful tools are perfect for you if you are looking to improve your real estate SMS marketing.