Top 5 Benefits of Business Text Messaging

What is Business Text Messaging?

 

Business text messaging, or SMS marketing, is a short message service (SMS) for businesses. Text messaging software makes it possible to do two-way communication between companies and customers. 

 

Texting allows businesses to send and receive messages from their landline number to communicate with potential customers. Once landline texting services are enabled, customers and prospects can easily reach out or respond to businesses directly from their text-enabled mobile devices.

 

Businesses have been prioritizing customer satisfaction and have started using messaging to achieve this goal. By including text messaging, companies can enable two-way communication and provide personalized support to their valuable customers.

 

Organizations can take advantage of SMS marketing by adding to their business strategy, such as generating more leads, scheduling and reminding customers about appointments, upcoming payments, and so forth, directly to their mobile devices. It can ensure that their messages reach the right audience in real time.

 

As you know, Business text messaging offers a vast opportunity for businesses. Whether businesses want to send promotions, schedule appointments, or check in with their customers, it is all possible with the right texting software.

 

Now that you understand SMS marketing let’s look at some accurate statistics!

• Text message open rates are 98%, which is much higher than the open rates for email and social media. (Link)
• 90% of people respond to a text within 30 minutes of receiving it (Link)
• 96% of marketers say that text messaging is a successful way to generate revenue. (Link)
• 91% are eager to receive text messages from businesses. (Link)
• 90% of customers have gained value from SMS loyalty programs.(Link)
• 7% of consumers aged 18-34 are likely to have a positive perception of a company that offers texting as a communication channel. (Link)
• 64% of consumers are likely to have a positive perception of a company that offers texting as a customer service channel (Link)
• Businesses that use SMS marketing have a conversion rate of 40% or higher than those that don’t. (Link) 

 

Top 5 Benefits of business text messaging : 

Business text messaging is the most effective communication channel that can help businesses of all sizes connect with their customers and clients more personally and effectively. Some of the key benefits of business text messaging include:

 

Increase Conversion Rate

Compared to other communication channels, text messaging has a high open rate of 98%. This impressive open rate gives text messaging a higher chance of grabbing customers’ attention. Text messaging also enables two-way communication, which is direct and effective. SMS can help businesses build strong customer relationships, and by keeping customers informed, engaged, and updated on relevant information, businesses can establish trust and loyalty. Ultimately, satisfied and engaged customers are more likely to convert and become repeat customers.

 

Improve customer service

Did you know that 92% of consumers expect to wait at least 5 minutes on hold before speaking to a live representative when they need help? This is shocking data, as it highlights the importance of convenient and immediate customer support. Text messaging can provide this support by allowing customers to reach you quickly and easily.

As per data, 63% of U.S. consumers are willing to switch to a company that offers text messaging as a communication channel because they believe it’s a more effortless and accessible way for customers to connect with businesses.  

 

Effective Communication

Nowadays, more than support over the phone is needed. Modern customers want businesses to provide the easiest and faster way to reach businesses with their problems without being put on hold for hours. However, effective communication is always a priority when companies think about customer support; Text messaging enables more accessible, convenient, and effective communication channels to respond to customers and connect with them in real time. As per a 2023 survey, 77% of people want to text for customer service, and by providing adequate text support, businesses can build strong relationships with their customers, show that they care, and be more responsive.

 

Grab Customer Attention

Text messaging is an effective way to grab your customers’ attention compared to other marketing channels. Once customers opt-in to a business’s text messaging service, 64% feel curious about brand texts, and 58% want to hear from brands multiple times per week. Companies can use text messaging to send them promotions, personalized offers, new arrivals updates, and upcoming payment or event reminders. You can quickly grab their attention and excite them for their next purchase. Sending SMS at the right time to the right person can help businesses increase their brand awareness, customer loyalty, and repeat business.

 

Enhance ROI

Text messaging is a powerful marketing tool that instantly connects businesses to their customers, converts them to repeat customers, and increases returns on investment (ROI).

But the question is, why SMS marketing is an effective way to increase revenue? Because of an opt-in channel, customers must choose to receive messages from a business actively, indicating that they are already interested in the business’s products and services. As a result, Text messages are more likely to be opened and read than other marketing channels.

 

Here are some notable 2023 statistics on SMS marketing:

• SMS marketing has an open rate of 98%, which is much higher than the open rate for email marketing (20%).
• SMS marketing has a click-through rate of 42%, which is also much higher than the click-through rate for email marketing (6%).
• On average, SMS marketers generate $71 for every dollar spent 
• 96% of marketers who use SMS marketing have reported that it has helped them increase their revenue.

 

Cost-effectiveness

SMS campaigns are generally highly cost-effective, which is always nice to hear. A text message can cost anywhere from $0.02 to $0.05 on average. With the ability to control how many messages and to whom to send, you can manage this cost-effectively. If you have a higher chance of converting leads you received in the past month, you can target them more frequently than those who reached out 6-12 months ago. Email marketing can cost as much as $1,000 with a low open rate compared to text messages. 

 

Trackability

Many text messaging platforms offer analytics and insights into customer engagement. By adding SMS marketing to your business strategy, you can easily track message delivery, open rates, and customer responses. Text messaging software can provide valuable data that you can use to improve and optimize your marketing strategies.

 

Opt-in and opt-out

The issue with modern email marketing is that so many companies are filling your inboxes with junk/spam emails. That is why SMS in the business industry is highly regulated. This works in favor of businesses using texting software to communicate with their customers. With easy opt-in and opt-out options, customers have choice from whom they want to receive text messages and not.   

 

Conclusion

These benefits make business text messaging a quick and effective way to communicate with customers. SMS helps you to stay in touch with customers, promote products and services.

 

If you still are on the edge you can book a free demo call with us and see how TruText can help your business grow using texting software.